Aleatica Foundation’s campaign used soccer to promote road safety, reaching over 140 million people.

“Seguro Es Cool” empowers young people in Chimalhuacán to become road safety leaders, promoting safer mobility and community action, especially for motorcycle users.

Road safety means sharing the road responsibly. Preventive driving helps protect everyone, especially vulnerable users like motorcyclists.

Mexico City, May 12, 2026.— Every year in Mexico, more than 16,000 people lose their lives in traffic accidents, and tens of thousands suffer serious

Fundación Aleatica promotes SeguroEsCool to improve child road safety around schools and reduce risks during everyday trips to class.

The Aleatica Foundation launches a road safety campaign for the 2026 FIFA World Cup, aiming to reduce risks with over 5.5 million visitors expected.

The Aleatica Foundation joined the “Ruta de las Empresas” exhibition at Santa Fe Shopping Centre, promoting road safety and sustainable mobility through art.

Young people from Chimalhuacán are training as agents of change to promote road safety and raise awareness among students.

Aleatica Foundation trained 84 motorcyclists in safe riding in Mexico City and provided certified helmets to promote safer mobility.