Your best play? Staying safe
A global moment to amplify
a message that saves lives.
When millions of people are on the move at the same time,
the real success is that we all make it home safely.
With this idea in mind, “Your best play? Staying safe” was
launched—a communication campaign that used soccer
terminology to promote safer mobility.
Your best play? Staying safe
Billboards
Wrapped Bus
Street posters
Toluca Airport
Coopel
When we all play as a team, the message reaches further and more people can return home safely.
Allies
THANK YOU FOR JOINING US!
Total reach
0
M
How did we do it?
MEDIA
The coverage amplified the message across the entire country.
OUT OF HOME
The message reached millions of people on their daily commutes.
SOCIAL MEDIA
The social media channels of Aleatica Foundation and our allies multiplied our reach.