In soccer, just like on the street, one bad decision can take you out of the game.
With that message, “Your Best Move Is to Take Care of Yourself” came to a close—a communication campaign by the Aleatica Foundation for Road Safety developed in collaboration with 16 national and international partners that reached more than 140 million people. The initiative took advantage of one of the world’s most-watched sporting events to promote decisions that help prevent fatalities and serious injuries from traffic accidents.
The message spread across the field
Using soccer references and everyday mobility scenarios, the initiative promoted messages about speed management, the use of certified helmets, seat belt use, driving without drinking, preventing distractions while driving, pedestrian protection, promoting public transportation, and compliance with regulations. The goal was to bring road safety into everyday life through relatable and easy-to-remember language.
The content appeared in the media, on social media, on digital platforms, and in high-traffic areas, such as Coppel stores, Toluca International Airport, bus shelters, billboards, and branded buses. In this way, the message accompanied people during their commutes and reinforced the importance of prevention.
The more voices that share the message, the greater the impact
“Your Best Move Is to Take Care of Yourself” brought together state and municipal governments, companies, international organizations, and civil society organizations, including the FIA Foundation, iRAP, and the Institute for Transportation and Development Policy (ITDP). Their participation helped expand the campaign’s reach and bring the message to new audiences.
The campaign confirmed the value of pooling resources around a common goal. When different sectors share the same message, the communication reaches further and helps strengthen a culture of prevention.
The best moves are also made off the court
“Road safety remains a challenge that requires the participation of society as a whole. The results of this communication campaign reflect the value of building partnerships to foster a culture of prevention and help ensure that more people return home safely,” said Bosco Marti, President of the Aleatica Foundation for Road Safety.
With “Your Best Move Is to Take Care of Yourself,” the Aleatica Foundation reaffirms its commitment to promoting evidence-based initiatives that, through multisectoral collaboration, contribute to building safer mobility for everyone.
We Are All Road Safety!