When we’re behind the wheel,
WE TRANSFORM
into the worst version of ourselves.
WHO are we speaking to?
Stage 1
Motorcyclists in the State of Mexico
The State of Mexico accounts for 17% of all motorcycles nationwide. Nearly one in five motorcycles in Mexico is located in the State of Mexico.
There are 1,298,505 legally registered motorcycles in the State of Mexico.
#Don’tPretend (#NoTeHagas) is the foundation of a cultural movement that inspires all road users to become advocates for road safety.
The campaign uses humor to address the message of responsibility, encouraging people to acknowledge risky behavior and take action.
Spokespersons
Andrea Echegoyen
El Sancho
Vik moto
Joyce Rider
SERGIOCEROSIETE
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