- As part of International Youth Day, the Aleatica Foundation presented the results of the “Seguro Es Cool” program, through which 50 workshops have been held at high schools and universities in the State of Mexico, benefiting nearly 1,800 students.
- The initiative, developed in partnership with YOURS, the Circuito Exterior Mexiquense, and Liga Peatonal (Pedestrian League), aims to strengthen youth leadership and promote the safe use of motorcycles.
Mexico City, August 12, 2026.—As part of International Youth Day, the Aleatica Foundation for Road Safety presented the results of “Seguro Es Cool,” (Safe Is Cool) a program that trained 16 young people from Chimalhuacán, State of Mexico, to share road safety knowledge with their peers. To date, they have conducted 50 workshops at high schools and universities in the state, benefiting nearly 1,800 students.
The initiative addresses a problem that particularly affects younger generations. According to the World Health Organization (WHO), the global rate of traffic-related fatalities has fallen by 21% over the past 15 years. Despite this progress, in 2025 these incidents claimed 1.16 million lives and remained the leading cause of death among people aged 5 to 29.
In Mexico, 45 people lose their lives every day in traffic accidents. Among people aged 5 to 14, these accidents are the leading cause of death. Pedestrians, cyclists, and motorcyclists account for 77% of fatalities and 81% of serious injuries recorded in the country.
Given this situation, the Aleatica Foundation, YOURS (Youth for Road Safety), Circuito Exterior Mexiquense, and Liga Peatonal (Pedestrian League) embraced an innovative model to turn young people into agents of change who can positively influence their communities.
The 16 participants received training on safe motorcycle use, proper helmet use, risk identification, and the prevention of dangerous behaviors. They then took this knowledge to high schools and universities through a peer-learning model.
“Listening to the concerns and experiences of young people my own age also allowed me to learn from them. Each discussion became a space for trust and reflection that demonstrates how involving young people in road safety strengthens their identity and leadership,” said Dulce Amador, a participant in Seguro Es Cool.
“When we talk about road safety, we tend to think of infrastructure, regulations, or technology. These are all fundamental elements, but we also need to recognize young people’s potential to drive behavioral change,” emphasized Fernanda Espinosa, Director of the Aleatica Foundation for Road Safety.
This approach has also gained traction on the international agenda. In July of this year, the United Nations General Assembly adopted a new Declaration on Progress in Road Safety that recognizes the role of young people in accelerating progress toward reducing road traffic fatalities and injuries. UNICEF has also called for incorporating their voices into the design and implementation of road safety policies.
“At YOURS, we believe that young people have the ability to lead the changes their communities need. Programs like Seguro Es Cool demonstrate that peer learning is a powerful tool for promoting safer mobility and creating a positive impact that extends beyond the classroom,” emphasized Raquel Barrios, Executive Director of YOURS.
Through “Seguro Es Cool,” the Aleatica Foundation reaffirms its commitment to promoting innovative solutions that strengthen young people’s capacities and leadership so they can participate in preventing traffic accidents and contribute to safer, more inclusive, and more sustainable mobility.
We Are Road Safety!