- More than 5.5 million visitors will arrive in Mexico in just over a month.
- 97% of traffic accidents occur in urban areas, precisely where sporting activities are concentrated.
- Through the “Tu Mejor Jugada es Cuidarte” campaign (“Your Best Move Is to Look After Yourself”) campaign, the Aleatica Foundation directly links a global sporting event with the road safety agenda.
Mexico City, April 21, 2026.– Mexico is preparing to welcome more than 5.5 million visitors between June 11 and July 19, a period that will test the host cities’ ability to manage unprecedented levels of mobility.
In this context, the Aleatica Foundation for Road Safety, in partnership with the FIA Foundation, the Institute for Transportation and Development Policy (ITDP), and the International Road Assessment Programme (iRAP), is launching the campaign “Your Best Move Is to Take Care of Yourself,” aimed at reducing road risks before, during, and after the sporting event.
The country will face unprecedented pressure on mobility, with millions of daily trips concentrated toward stadiums, gathering areas, and public spaces. At a time when the final details of the international soccer tournament are being ironed out, this campaign focuses on people and the need to prevent risks, to help ensure that the right to mobility in safe road conditions becomes a reality for everyone.
“Mexico will welcome millions of visitors, and the soccer tournament fills us with pride, but it also reminds us of the urgency of protecting lives on the streets. This campaign aims to ensure that no journey ends in tragedy,” said Bosco Martí, President of the Aleatica Foundation for Road Safety.
In this context, where 97% of traffic accidents occur in urban areas, the increase in mobility poses a critical risk if preventive measures are not taken. In Mexico, more than 16,000 people lose their lives each year in traffic accidents—45 per day—and nearly 44,000 suffer serious injuries. Despite this, nine out of ten people do not grasp the magnitude of this public health crisis, highlighting the urgency of effective awareness campaigns.
The campaign aims to influence risky behaviors through clear messages on speed management, the use of certified helmets, preventing drinking and driving, pedestrian safety, and the promotion of public transportation.
The strategy will be rolled out in two phases. The first phase will focus on digital channels, with dissemination through the social media accounts of partners, institutions, and spokespersons, leveraging their reach to position the message nationally.
Subsequently, it will move to public spaces with billboards, bus stops and signs in high-traffic areas, as well as branded trucks on high-traffic routes to directly influence behavior in the environments where road risks most frequently occur.
“Major events are an opportunity to strengthen safer mobility systems. At the FIA Foundation, we promote solutions that ensure every trip is safe, easily accessible, and sustainable. This campaign is an example of how to translate that commitment into concrete actions,” said Avi Silverman, Interim Executive Director of the FIA Foundation, who is visiting Mexico to launch this campaign.
The launch took place with the participation of various stakeholders in a multisectoral effort bringing together government, the private sector, and civil society, with the support of Gabriela Cuevas, the Mexican Government’s Representative for the 2026 FIFA World Cup; Diego Monraz, Secretary of Transportation for Jalisco and President of the Mexican Association of Mobility Authorities; Héctor Ulises García Nieto, Secretary of Mobility for Mexico City; and Juan Hugo de la Rosa García, Secretary of Mobility for the State of Mexico.
Carlos Álvarez, Label Manager and singer for Sonora Dinamita, also joined this joint effort to save lives. Other partners of the Aleatica Foundation for this campaign include Toluca International Airport and the Mexican International Automobile Racing Organization (OMDAI).
At a time when the country will be under the world’s spotlight, the Aleatica Foundation calls on everyone not to normalize traffic fatalities and to recognize that the best move, both on and off the field, is to take care of yourself.
About the Aleatica Foundation for Road Safety
The Aleatica Foundation, established in 2022, works to ensure that the right to mobility in safe road conditions becomes a reality for everyone. Its work is aligned with the commitments of the Second Decade of Action for Road Safety 2021–2030 and the Decade of Sustainable Transport 2026–2035.
Under the Safe System approach promoted by the United Nations, it promotes safe road infrastructure, safe speeds, safe road use, and evidence-based decision-making through three strategic pillars: public advocacy, awareness-raising, and knowledge generation.
With a multisectoral and shared-responsibility vision, it fosters partnerships that help reduce fatalities and serious injuries and consolidate safer and more sustainable mobility.
More information at https://www.fundacionaleatica.org
Press Contact
Eugenia Correa
eucorrea@gmail.com | Phone +52 5530362740