That’s why Aleatica Fundation for Road Safety is launching the campaign ¡No Te Hagas!, a communication strategy aimed primarily at motorcyclists, using humor and a direct tone to engage people who often feel invincible.
As part of its commitment to road safety and employee well-being, Supervía Poniente, in collaboration with Fundación Aleatica for Road Safety, carried out a specialized theoretical and practical training program on safe motorcycle riding.
Fundación Aleatica announces the third edition of the Somos Seguridad Vial 2025 Award, a national recognition aimed at showcasing, strengthening, and funding projects with high potential to reduce road traffic fatalities and serious injuries in Mexico.
Aleatica becomes the first company to achieve iRAP Certification for multiple assets in multiple countries.
Wearing a helmet is one of the most important safety measures for motorcyclists. However, in Mexico, less than 40% of motorcyclists use certified helmets, which is alarming considering that wearing an accredited helmet can reduce the likelihood of dying in a road accident by 39% and decrease the chances of suffering serious injuries by 89%.
Aleatica Foundation for Road Safety, in collaboration with the Circuito Exterior Mexiquense (CEM), joins efforts to contribute to the Accident Reduction Program (PRA), a strategic
The use of motorcycles in Mexico has grown significantly in recent years. According to motorcycle registration data from INEGI, there were 2.6 million registered motorcycles in 2015, a figure that increased to 6.8 million by 2022.
Driving at high speed is a common practice that many drivers adopt without considering the serious consequences. The risks associated with this dangerous behavior, supported by recent studies and data, are outlined below.
Street design plays a crucial role in managing speed and improving road safety. Through various design techniques and elements, it is possible to influence driver behavior, encourage lower speeds, and reduce the risk of severe traffic accidents.